The Vaccines (an Indie rock band from London) have utilised social media and its users by featuring festival images taken with the iPhone app Instagram in their latest video.
Users were asked to take photographs and tag them #vaccinesvideo if they wanted them to be considered for use in the video. Almost 3,000 photos were submitted and the best have made it into the video above.
As an Instagram user myself I think it’s a great idea, what do you think?
