Are you a word lover? Many of us are. But how about the letters that make up the words? No, scratch that. How about the design of the characters themselves, alphanumeric and punctuational alike?
Whether you truly realise it or not, typography is incredibly important to our world, and has been for centuries. The creation of a typeface can be a painstaking process but, as with all other forms of design, the stress of trial and error before achieving perfection is crucial. How the characters look alone is one thing, and how they work in unison is another, but the essential factor is how they convey the words they form as a whole. Or more precisely, the meaning and sentiment behind those words.
Helvetica has been around since 1957 and is still considered one of the finest typefaces ever created. Many people wouldn’t know Helvetica by sight if it slapped them round the chops with an upper case H, but that doesn’t matter. What matters is the clarity of design, resulting in clean, comfortable, no-nonsense readability.
We’d love to see fifty years into the future; find out if a typeface is created that’s universally recognised as superior to Helvetica, but only time will tell. Until then, we’ll leave you with this sage clarification of the art of typography from UK designer @markboulton:
“Most people think typography is about fonts. Most designers think typography is about fonts. Typography is more than that, it’s expressing language through type. Placement, composition, typechoice.”