SEVEN

Kopparberg is launching its first football themed campaign in the UK with a tactical push ahead of the England vs Sweden Euro 2012 match next week (15 June).

The cider brand is offering pubs and clubs across the UK ‘Swengland’ packs containing a ‘brigadeer’ and ‘blonde’ moustaches to be worn by England and Sweden fans respectively as well as the flags of both countries.

The campaign is being run from Kopparberg’s Facebook page, where fans and pubs can sign up to receive a pack ahead of the match, it is hoped the move will lead to a boost in the level of regular online interactions the brand has with its fans. Kopparberg claims its Facebook fanbase has doubled to 120,000 over the last six months.

Nike’s: My Time is Now Video

Adidas calls for youths to take the stage at London 2012

Adidas has launched the latest stage of its London 2012 campaign with a TV advert starring David Beckham, Tom Daley and rapper Wretch 32 to promote its ‘Take the Stage’ Olympic campaign. It will launch later this week (14 April).

Adidas will run a series of competitions that give british youths a chance to work with professionals across different fields they hope to be successful in. 

Prizes include the chance for young photographers to accompany David Beckham on a promotional shoot. The ad is soundtracked by UK artist Wretch 32.

The spot, which began airing at the weekend, features singer Katy Perry, musician Example, comedian Keith Lemon and cricketer Kevin Pietersen.

Premier Foods and JCDecaux are debuting a new outdoor advertising format that will see free Mr Kipling cakes dispensed from specially converted poster sites.

The dispensers will distribute up to 500 Mr Kipling Angel Slices every day when consumers touch a button. The vinyl-wrapped posters will also emit the cake’s aroma to tempt consumers to interact with the site.

The posters, which will appear in 19 sites across the UK, will be supported by an experiential campaign, with an interactive “Cakemobile” touring the UK from 27 March to 9 May.

PR activity will be fronted by Gavin & Stacey star Joanna Page who switched on the first dispenser on London’s Tottenham Court Road this week.

The campaign was created to promote the brand’s “snap pack” format and remind consumers that they can eat its products on the go.

Another awesome (and tasty) use of QR codes!

Pizza for dinner anyone? 

This morning Cassie found this campaign that’s going on in the U.S at the moment, warning young people about the effects of meth. They have created a series of animations based on people’s stories.

The website has loads of information that’s specifically aimed at young people, making it really simple and easy to understand but not patronising them at all. They also provide ways to get involved with the campaign - you can leave a message / read other people’s stories / post artwork and get involved with different events the campaign has set up.

Check it out when you get a chance: http://www.methproject.org/

There’s a new ‘Talk to FRANK’ campaign that has been launched and the video above is one of 4 that I could find on YouTube.

I’ve got to say that I’m not really loving these as much as previous campaigns. If they’re trying to be funny I think they’ve failed a bit and as they’re not hard-hitting I don’t think they’ll be as memorable as previous ads.

The other adverts can be found here:
http://youtu.be/yWWqLqc_nU0
http://youtu.be/8E0b6OC0RZA
http://youtu.be/UknAEnW1kls

That do you think about them? 

Dr Martens First & Forever Campaign

I’ve just come across this campaign and love how it incorporates fashion, music, romance and emotion. This campaign definitely pulls on the heartstrings, asking you to revisit your “first love” and remember that gut wrenching feeling of loss. 

Agyness Dean has been cast as the face of the campaign, she narrates the short campaign film (unscripted and in practically one take), sharing with us her first heartbreak. The rawness of her words really hit home and accompanied by the sombre sound track you are totally drawn into her words, feeling the pain she felt. You’ll definitely be clicking back to watch it again. 

The stills show some beautiful imagery of Agyness Deyn and Ash Styment looking seriously cool in urban settings, oozing the punk-rock no rules lifestyle. 

The third part of the campaign allows users to share their “firsts” online e.g.. Their first pair of DMs, their first love, their first festival etc.. on a live feed where you can also add the location.

Tied up in the nostalgia which a pair of DM’s represent, everyone remembers there first… pair of Dr. Martens. 

New experiences shape us. First times define us. Single moments stay with us forever.