January 2011
12 posts
Aggressive Advertising
meganlucy1989:
“Who has time to stand in line for a latte?”
New York City has seen a cheeky bit of aggressive media buying from Diet Coke who bought a shop window next to Starbucks.
This advertising pinpoints the consumer’s frustrations and desires, but is it really effective enough to influence a change in habit?
Makes me wonder how well consumers respond to this type of aggressive and...
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Nike Better World
An impressive micro-site from Nike highlighting their dedication to helping make the world a better place: http://nikebetterworld.com/
(Via: Core77)
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